So, you have actually found out about GoHighLevel and currently you’re asking yourself if it’s the appropriate move for your business. Perhaps someone hyped it up. Perhaps you saw the buzz online concerning it being an “all-in-one” marketing remedy. In any case, you’re here, trying to find a real-deal malfunction. No fluff, no sugarcoating. GoHighLevel Pros and Cons..
Well, you’re in the right area.
Because after using GoHighLevel for a couple of years, I’ve seen it all– the highs, the frustrations, and the concealed gems. Let me stroll you through what it’s in fact like to utilize this monster of a platform, so you can decide if it’s a clever fit for you.
GoHighLevel: A Powerhouse
Let’s not dance around it– GoHighLevel is hugely powerful. It’s like providing your organization a Swiss Army knife. You get CRM devices, marketing automation, funnels, appointment scheduling, e-mail and SMS campaigns, social networks DMs, membership locations, websites, pipelines … the checklist takes place.
But below’s things nobody informs you in advance: it takes time to learn. You won’t just join and immediately feel like a marketing wizard. There’s a curve. But if you’re willing to climb it? The payoff is big.
What You’ll Love
You Can Finally Ditch All the Other Tools
Ever before seem like your service is duct-taped along with 10 different apps? One for emails, one more for funnels, another thing for SMS, and do not forget your booking software application. Oh, and your CRM.
Yeah … exhausting.
GoHighLevel changes that. It replaces practically everything– except your settlement portal. (We’ll talk a lot more regarding that later.) You won’t need to manage tabs or hope Zapier does not glitch out. Every little thing’s in one place. Which alone? Well worth the rate of admission.
Seriously, I used to throw away hours babysitting integrations. Currently, I don’t even think of it.
It Maintains Improving. Like, Everyday
The majority of platforms present updates a couple of times a year. Maybe once a quarter if you’re fortunate.
GoHighLevel? They’re on terminal velocity.
I have actually seen brand-new features decrease in the very same week– even on the very same day– multiple times. Someday it’s a new integration with Square, the next it’s updated video uploads, after that instantly there’s a brand-new social coverage tool. It’s wild.
The growth team is continuously paying attention to customers (yes, you) and in fact carrying out requests. You desire something included? There’s a good chance it’ll show up on the roadmap and really obtain built. That type of responsiveness is uncommon.
Interact With Your Audience Every Method Possible
This component? Huge.
You’re not just stuck to e-mail and SMS any longer. GoHighLevel lets you talk with your individuals across platforms– phone calls, voicemail drops, Facebook DMs, Instagram, TikTok, WhatsApp, site conversation … the whole shebang.
And the very best part? All those messages funnel into one simple discussion tab. One inbox. No more searching down a stray Instagram message or forgetting to reply to a message. It’s all there. Tidy. Simple. Convenient.
SaaS Mode, The Big Leagues
This’s a game-changer if you have actually got business blood in your veins.
SaaS mode lets you rebrand the platform as your very own software and resell it. Seriously. You set your own pricing, slap your own logo design on it, and boom– you have actually got an entire new income stream.
It’s not quite “establish it and forget it”, however it’s definitely near-passive earnings. And unlike offering solutions, where you’re restricted by time and capacity, selling a white-labeled system scales. Fast.
If you’re already offering clients or you’ve got a target market, this can unlock a completely brand-new revenue layer for you.
Automation That Frees Up Your Life
Ever before get stuck doing the same monotonous tasks over and over? Client onboarding, follow-ups, rescheduling … it eats up your day before you also reach the enjoyable stuff.
GoHighLevel’s automation workflows address that.
You can develop multi-step, multi-channel workflows that cause based upon activities– send out a follow-up SMS after a person books, support leads via email sequences, auto-tag get in touches with in your CRM, routine consultations, you name it.
It’s effective– nearly intimidatingly so in the beginning. Once you establish it up? Life-changing. You’ll ask yourself how you ever before handled without it.
It’s Not Just for Agencies; GoHighLevel Pros and Cons
Back in the very early days, GoHighLevel was plainly created with digital marketing agencies in mind. And yeah, it’s still awesome for companies. And now? It’s method extra obtainable.
If you run a regional organization– state a dentist, a fitness studio, a realty agency– this system can be your buddy. You don’t require a marketing degree to make it work for you.
Even much better, GoHighLevel offers “snapshots”– essentially prebuilt templates with funnels, automations, emails, and more customized for specific industries. Load one up and you’re halfway done already.
And at $97/month for the starter plan? It’s a hell of a bargain compared to piecing every little thing along with other tools that nickel and penny you right into a $500 tech pile.
Currently for the Not-So-Great Parts
Alright, let’s be real for a sec. GoHighLevel isn’t flawless. It’s packed with power, however there are a couple of peculiarities you should recognize prior to diving in.
Some Features Expense Additional
GoHighLevel charges added for sure things– mostly e-mail, phone, SMS, and AI solutions. Not a lots of money, but it’s something to factor right into your budget.
What pests me is that the pricing page does not actually spell this out clearly. You need to dig via the help facility to figure it out. Personally? I think they should be a lot more ahead of time concerning that.
Still, using Twilio or Mailgun with GoHighLevel is generally more affordable than going all-in on standalone platforms. So in the grand plan, you’re still possibly saving money.
The Consumer Support? It’s a Mixed Bag
Below’s where things obtain a little rough.
On one hand, GoHighLevel uses Zoom assistance calls– which is incredible and honestly above and beyond what a lot of platforms offer you.
However on the other hand? Their real-time conversation and SMS support can be frustratingly sluggish or purposeless. I have actually had to chase after assistance associates for follow-ups greater than once. And I’ve gotten text messages with flat-out incorrect info (like informing me my free trial was ending … when it wasn’t).
So yeah– for essential stuff, publication a Zoom. Do not rely on conversation GoHighLevel Pros and Cons.
The Training Materials? Pretty Outdated
This is among my most significant complaints.
Due to the fact that GoHighLevel updates frequently, their aid docs and video tutorials commonly get left in the dust. You’ll be attempting to comply with a tutorial, just to recognize the screenshots and instructions are from, like, 2021.
If you’re new and relying on those sources, it can be discouraging. That claimed, the community is energetic, and there are lots of upgraded walkthroughs floating about on YouTube and Facebook teams. You’ll figure it out– simply be ready to Google a couple of things.
Stripe or Bust
Here’s a strange constraint: to utilize SaaS mode and several of the rebilling features, you need to utilize Stripe.
Now, Stripe is great if you’re in the U.S. or various other supported countries. Yet if you’re not? This could be a trouble. There are other settlement integrations like PayPal and now Square, but they don’t cover whatever (yet).
Hopefully, that’ll change quickly. Square integration is still brand-new, and there’s broach increasing its capability. Fingers went across.
It Can Be Overwhelming, Especially for Newbies
Let me claim this loud and clear: GoHighLevel is not “plug and play”.
If you’re all new to sales funnels, automations, or CRMs, the learning curve is real. You’re not mosting likely to grasp whatever in a day.
Truthfully, do not even try. Beginning with the fundamentals– possibly appointment organizing or funnel production– and construct from there. Attempting to find out every little thing at the same time is a dish for exhaustion.
Additionally, the user interface isn’t super instinctive. Some setups are in your Agency view, others in your Sub-Accounts. Anticipate to really feel a little lost at first. Entirely normal.
But once it clicks? You’ll feel like an illusionist.
Verdict
Below’s the deal: GoHighLevel isn’t for every person.
If you desire something dead-simple, like Mailchimp or Calendly, this most likely isn’t the system for you. There’s too much power under the hood for it to be “simple” out of the box.
However if you’re constructing a serious company and you desire one device to run the entire thing– marketing, CRM, sales, automations, support– after that indeed, GoHighLevel is 100% worth an appearance.
I don’t regret changing. Not also a little. And as soon as you get the hang of it? You’ll most likely question how you ever lived without it.
So go on, take the jump. Just offer yourself time to learn the ropes.
You’ll thank on your own later on.