So, you have actually read about GoHighLevel and now you’re questioning if it’s the best move for your organization. Possibly a person hyped it up. Maybe you saw the buzz online regarding it being an “all-in-one” marketing service. Regardless, you’re right here, searching for a real-deal malfunction. No fluff, no sugarcoating. GoHighLevel Merge Fields..
Well, you remain in the right place.
Because after using GoHighLevel for a few years, I’ve seen it all– the highs, the frustrations, and the concealed gems. Let me stroll you through what it’s really like to utilize this beast of a platform, so you can choose if it’s a wise fit for you.
GoHighLevel: A Giant
Let’s not dance around it– GoHighLevel is hugely effective. It’s like giving your business a Swiss Army knife. You obtain CRM devices, marketing automation, funnels, appointment scheduling, e-mail and SMS campaigns, social media sites DMs, subscription locations, websites, pipelines … the listing takes place.
However here’s the thing no person tells you upfront: it requires time to discover. You won’t simply register and promptly seem like a marketing wizard. There’s a contour. But if you want to climb it? The payback allows.
What You’ll Love
You Can Lastly Ditch All the Other Tools
Ever seem like your company is duct-taped together with 10 various apps? One for e-mails, an additional for funnels, something else for SMS, and do not neglect your booking software application. Oh, and your CRM.
Yeah … stressful.
GoHighLevel changes that. It changes virtually everything– except your settlement entrance. (We’ll chat more concerning that later.) You won’t need to handle tabs or hope Zapier doesn’t glitch out. Whatever remains in one area. Which alone? Worth the cost of admission.
Seriously, I made use of to squander hours babysitting integrations. Currently, I do not also think of it.
It Keeps Improving. Like, Every Day
A lot of systems roll out updates a few times a year. Maybe as soon as a quarter if you’re fortunate.
GoHighLevel? They’re on warp speed.
I’ve seen brand-new features decrease in the exact same week– even on the same day– several times. Eventually it’s a new integration with Square, the next it’s upgraded video uploads, then suddenly there’s a brand-new social reporting tool. It’s wild.
The development group is continuously paying attention to individuals (yes, you) and really implementing demands. You desire something included? There’s a likelihood it’ll turn up on the roadmap and in fact obtain developed. That kind of responsiveness is uncommon.
Interact With Your Audience Every Way Feasible
This component? Massive.
You’re not just stuck with email and SMS any longer. GoHighLevel lets you speak to your people throughout systems– phone calls, voicemail drops, Facebook DMs, Instagram, TikTok, WhatsApp, web site conversation … ball of wax.
And the most effective part? All those messages funnel into one straightforward conversation tab. One inbox. No more hunting down a stray Instagram message or neglecting to reply to a text. It’s in place. Tidy. Simple. Manageable.
SaaS Mode, The Large Leagues
This’s a game-changer if you have actually got entrepreneurial blood in your blood vessels.
SaaS mode lets you rebrand the system as your own software application and re-sell it. Seriously. You set your very own pricing, slap your very own logo design on it, and boom– you’ve got a whole new profits stream.
It’s not quite “set it and forget it”, however it’s most definitely near-passive income. And unlike supplying solutions, where you’re limited by time and ability, offering a white-labeled platform ranges. Quick.
If you’re already offering customers or you have actually got an audience, this could open a completely brand-new earnings layer for you.
Automation That Liberates Your Life
Ever before obtain stuck doing the very same boring jobs over and over? Client onboarding, follow-ups, rescheduling … it eats up your day prior to you also reach the fun stuff.
GoHighLevel’s automation workflows solve that.
You can develop multi-step, multi-channel workflows that trigger based upon actions– send out a follow-up SMS after a person books, nurture leads via email series, auto-tag calls in your CRM, timetable appointments, you name it.
It’s powerful– practically intimidatingly so in the beginning. But once you set it up? Life-changing. You’ll question how you ever before handled without it.
It’s Not Just for Agencies; GoHighLevel Merge Fields
Back in the early days, GoHighLevel was clearly made with digital marketing firms in mind. And yeah, it’s still awesome for firms. Today? It’s way more available.
If you run a neighborhood business– state a dental professional, a health and fitness studio, a property agency– this platform can be your friend. You don’t need a marketing level to make it benefit you.
Even better, GoHighLevel uses “snapshots”– generally prebuilt templates with funnels, automations, emails, and much more customized for details markets. Tons one up and you’re midway done already.
And at $97/month for the starter plan? It’s a heck of an offer contrasted to piecing everything together with various other devices that nickel and dime you into a $500 tech pile.
Now for the Not-So-Great Components
Alright, let’s be real for a sec. GoHighLevel isn’t remarkable. It’s packed with power, but there are a few traits you need to know prior to diving in.
Some Features Expense Bonus
GoHighLevel charges extra for certain things– mainly e-mail, phone, SMS, and AI solutions. Not a lots of cash, however it’s something to variable into your budget plan.
What insects me is that the pricing page doesn’t really spell this out plainly. You have to dig via the help facility to figure it out. Directly? I assume they ought to be a lot more ahead of time about that.
Still, using Twilio or Mailgun with GoHighLevel is normally less costly than going all-in on standalone systems. So in the grand plan, you’re still most likely saving money.
The Consumer Assistance? It’s a Mixed Bag
Here’s where points obtain a little rough.
On one hand, GoHighLevel uses Zoom support calls– which is impressive and honestly above and past what the majority of platforms give you.
But on the other hand? Their real-time chat and SMS assistance can be frustratingly slow-moving or purposeless. I’ve had to chase assistance associates for follow-ups greater than once. And I’ve gotten text messages with flat-out wrong details (like informing me my free trial was ending … when it wasn’t).
So yeah– for important things, publication a Zoom. Don’t rely upon chat GoHighLevel Merge Fields.
The Training Materials? Pretty Outdated
This is one of my largest gripes.
Due to the fact that GoHighLevel updates constantly, their help docs and video tutorials often get left in the dust. You’ll be trying to comply with a tutorial, just to realize the screenshots and directions are from, like, 2021.
If you’re all new and counting on those sources, it can be irritating. That stated, the community is energetic, and there are tons of upgraded walkthroughs floating about on YouTube and Facebook groups. You’ll figure it out– simply prepare to Google a couple of points.
Stripe or Bust
Here’s an unusual limitation: to make use of SaaS mode and some of the rebilling features, you have to use Stripe.
Now, Stripe is fantastic if you remain in the united state or various other supported nations. However if you’re not? This could be an issue. There are other settlement integrations like PayPal and currently Square, but they do not cover everything (yet).
Hopefully, that’ll transform quickly. Square integration is still new, and there’s broach broadening its capability. Fingers crossed.
It Can Be Frustrating, Specifically for Newbies
Let me say this loud and clear: GoHighLevel is not “plug and play”.
If you’re brand-new to sales funnels, automations, or CRMs, the learning curve is genuine. You’re not going to grasp whatever in a day.
Truthfully, don’t even try. Beginning with the fundamentals– possibly appointment organizing or funnel production– and build from there. Attempting to learn whatever at once is a recipe for fatigue.
Likewise, the user interface isn’t very instinctive. Some settings are in your Agency view, others in your Sub-Accounts. Anticipate to really feel a little lost in the beginning. Totally normal.
But once it clicks? You’ll feel like a magician.
Final thought
Below’s the deal: GoHighLevel isn’t for every person.
If you desire something dead-simple, like Mailchimp or Calendly, this most likely isn’t the platform for you. There’s excessive power under the hood for it to be “easy” out of package.
However if you’re constructing a significant service and you desire one device to run the whole point– marketing, CRM, sales, automations, assistance– then of course, GoHighLevel is 100% worth an appearance.
I do not regret changing. Not also a little. And as soon as you master it? You’ll possibly wonder just how you ever before lived without it.
So go on, take the leap. Simply offer on your own time to learn the ropes.
You’ll thank yourself later.