So, you’ve heard about GoHighLevel and currently you’re questioning if it’s the right move for your service. Maybe someone hyped it up. Perhaps you saw the buzz online concerning it being an “all-in-one” marketing service. Either way, you’re right here, looking for a real-deal break down. No fluff, no sugarcoating. GoHighLevel Marketing Agency Playbook..
Well, you’re in the appropriate place.
Due to the fact that after making use of GoHighLevel for a couple of years, I’ve seen it all– the highs, the migraines, and the hidden treasures. Let me stroll you via what it’s in fact like to use this monster of a platform, so you can determine if it’s a wise suitable for you.
GoHighLevel: A Giant
Let’s not hem and haw it– GoHighLevel is hugely effective. It resembles offering your company a Pocket knife. You obtain CRM devices, marketing automation, funnels, consultation scheduling, email and SMS campaigns, social networks DMs, subscription locations, sites, pipelines … the listing takes place.
However here’s the thing no one tells you ahead of time: it requires time to learn. You won’t simply register and quickly seem like a marketing wizard. There’s a contour. But if you agree to climb it? The reward allows.
What You’ll Love
You Can Finally Ditch All the Various Other Tools
Ever before feel like your service is duct-taped along with 10 various apps? One for e-mails, an additional for funnels, something else for text, and don’t forget your reservation software program. Oh, and your CRM.
Yeah … tiring.
GoHighLevel changes that. It changes basically every little thing– except your repayment portal. (We’ll speak extra about that later.) You won’t have to juggle tabs or hope Zapier doesn’t glitch out. Every little thing’s in one area. And that alone? Well worth the rate of admission.
Seriously, I utilized to throw away hours babysitting integrations. Currently, I do not even consider it.
It Keeps Improving. Like, On a daily basis
Most platforms present updates a couple of times a year. Possibly once a quarter if you’re fortunate.
GoHighLevel? They’re on warp speed.
I have actually seen brand-new features drop in the exact same week– also on the very same day– several times. One day it’s a brand-new integration with Square, the following it’s upgraded video uploads, then all of a sudden there’s a new social coverage device. It’s wild.
The development group is regularly listening to users (yes, you) and really implementing requests. You desire something included? There’s a great chance it’ll turn up on the roadmap and really get constructed. That kind of responsiveness is uncommon.
Communicate With Your Target Market Every Way Feasible
This component? Substantial.
You’re not just stuck to email and SMS any longer. GoHighLevel lets you talk with your people across systems– telephone call, voicemail declines, Facebook DMs, Instagram, TikTok, WhatsApp, site chat … the whole shebang.
And the most effective component? All those messages funnel into one basic conversation tab. One inbox. No more searching down a stray Instagram message or forgetting to respond to a message. It’s in place. Clean. Simple. Workable.
SaaS Mode, The Big Leagues
This’s a game-changer if you’ve obtained entrepreneurial blood in your blood vessels.
SaaS mode lets you rebrand the platform as your very own software and market it. Seriously. You set your very own pricing, put your very own logo on it, and boom– you have actually obtained an entire new revenue stream.
It’s not quite “establish it and forget it”, yet it’s most definitely near-passive revenue. And unlike providing services, where you’re restricted by time and capability, marketing a white-labeled platform scales. Quick.
If you’re currently offering clients or you have actually obtained a target market, this might unlock a totally brand-new earnings layer for you.
Automation That Maximizes Your Life
Ever before obtain stuck doing the exact same uninteresting tasks over and over? Client onboarding, follow-ups, rescheduling … it consumes your day prior to you even reach the fun things.
GoHighLevel’s automation workflows address that.
You can construct multi-step, multi-channel workflows that trigger based on actions– send out a follow-up SMS after someone publications, nurture leads with email sequences, auto-tag contacts in your CRM, schedule visits, you call it.
It’s effective– nearly intimidatingly so in the beginning. Once you set it up? Life-changing. You’ll question how you ever before handled without it.
It’s Not Just for Agencies; GoHighLevel Marketing Agency Playbook
Back in the early days, GoHighLevel was plainly developed with digital marketing firms in mind. And yeah, it’s still killer for agencies. But now? It’s means extra obtainable.
If you run a regional company– say a dentist, a health and fitness studio, a property firm– this platform can be your best friend. You do not require a marketing level to make it work for you.
Also much better, GoHighLevel provides “snapshots”– generally prebuilt templates with funnels, automations, emails, and much more tailored for details markets. Load one up and you’re midway done already.
And at $97/month for the starter plan? It’s a heck of a bargain compared to assembling every little thing along with various other tools that nickel and dime you into a $500 tech stack.
Currently for the Not-So-Great Parts
Alright, let’s be genuine for a sec. GoHighLevel isn’t remarkable. It’s packed with power, but there are a couple of quirks you need to know before diving in.
Some Features Price Extra
GoHighLevel bills added for sure points– mainly e-mail, phone, SMS, and AI solutions. Not a lots of money, however it’s something to factor right into your budget plan.
What pests me is that the pricing web page doesn’t truly mean this out clearly. You need to dig through the aid facility to figure it out. Personally? I believe they ought to be much more ahead of time concerning that.
Still, using Twilio or Mailgun with GoHighLevel is typically less costly than going all-in on standalone systems. So in the grand scheme, you’re still probably conserving money.
The Consumer Assistance? It’s a Mixed Bag
Here’s where points get a little rocky.
On one hand, GoHighLevel offers Zoom assistance calls– which is remarkable and honestly above and past what most platforms give you.
Yet on the other hand? Their real-time chat and SMS assistance can be frustratingly sluggish or purposeless. I’ve needed to chase support associates for follow-ups greater than when. And I have actually gotten text messages with flat-out incorrect details (like telling me my free trial was finishing … when it had not been).
So yeah– for crucial stuff, book a Zoom. Do not depend on chat GoHighLevel Marketing Agency Playbook.
The Training Products? Pretty Outdated
This is just one of my most significant complaints.
Because GoHighLevel updates frequently, their aid docs and video tutorials typically get left in the dust. You’ll be attempting to comply with a tutorial, just to realize the screenshots and guidelines are from, like, 2021.
If you’re new and relying on those sources, it can be irritating. That said, the community is energetic, and there are lots of upgraded walkthroughs drifting about on YouTube and Facebook teams. You’ll figure it out– just be ready to Google a few points.
Stripe or Bust
Here’s an odd limitation: to utilize SaaS mode and some of the rebilling features, you need to use Stripe.
Currently, Stripe is excellent if you remain in the U.S. or various other supported nations. However if you’re not? This could be a problem. There are other payment integrations like PayPal and now Square, but they do not cover everything (yet).
With any luck, that’ll change soon. Square integration is still brand-new, and there’s broach expanding its capability. Fingers went across.
It Can Be Overwhelming, Particularly for Newbies
Let me say this loud and clear: GoHighLevel is not “plug and play”.
If you’re new to sales funnels, automations, or CRMs, the learning curve is genuine. You’re not going to master everything in a day.
Honestly, don’t even attempt. Start with the essentials– perhaps visit scheduling or funnel development– and build from there. Trying to find out everything at once is a dish for fatigue.
Likewise, the user interface isn’t very instinctive. Some settings are in your Agency view, others in your Sub-Accounts. Anticipate to feel a little lost initially. Totally normal.
Once it clicks? You’ll feel like an illusionist.
Conclusion
Right here’s the bargain: GoHighLevel isn’t for every person.
If you want something dead-simple, like Mailchimp or Calendly, this most likely isn’t the platform for you. There’s way too much power under the hood for it to be “very easy” out of package.
However if you’re developing a serious service and you desire one tool to run the entire point– marketing, CRM, sales, automations, support– after that of course, GoHighLevel is 100% worth an appearance.
I do not regret changing. Not also a little. And once you get the hang of it? You’ll probably wonder exactly how you ever lived without it.
So proceed, take the leap. Simply provide on your own time to learn the ropes.
You’ll thank on your own later.