So, you’ve heard about GoHighLevel and currently you’re questioning if it’s the best move for your company. Possibly someone hyped it up. Maybe you saw the buzz online regarding it being an “all-in-one” marketing solution. In any case, you’re here, searching for a real-deal break down. No fluff, no sugarcoating. GoHighLevel Lead-Gen Playbook..
Well, you remain in the right location.
Because after utilizing GoHighLevel for a few years, I’ve seen it all– the highs, the migraines, and the concealed gems. Let me walk you with what it’s actually like to utilize this beast of a system, so you can make a decision if it’s a smart fit for you.
GoHighLevel: A Giant
Let’s not dance around it– GoHighLevel is hugely powerful. It’s like giving your organization a Swiss Army knife. You obtain CRM devices, marketing automation, funnels, visit organizing, email and SMS campaigns, social media DMs, subscription locations, web sites, pipelines … the checklist takes place.
Yet right here’s the important things nobody tells you in advance: it takes some time to discover. You won’t simply subscribe and instantaneously seem like a marketing wizard. There’s a contour. However if you want to climb it? The benefit is big.
What You’ll Love
You Can Ultimately Ditch All the Other Devices
Ever seem like your organization is duct-taped together with 10 different apps? One for emails, an additional for funnels, something else for text, and do not neglect your booking software application. Oh, and your CRM.
Yeah … laborious.
GoHighLevel changes that. It changes pretty much every little thing– except your repayment gateway. (We’ll chat a lot more regarding that later.) You won’t need to manage tabs or hope Zapier doesn’t problem out. Everything’s in one area. Which alone? Worth the price of admission.
Seriously, I utilized to lose hours babysitting integrations. Currently, I don’t even think of it.
It Maintains Getting Better. Like, Everyday
A lot of systems roll out updates a few times a year. Perhaps once a quarter if you’re fortunate.
GoHighLevel? They get on lightning speed.
I’ve seen brand-new features decrease in the very same week– also on the exact same day– multiple times. Eventually it’s a brand-new integration with Square, the following it’s updated video uploads, after that instantly there’s a brand-new social coverage tool. It’s wild.
The advancement team is constantly paying attention to users (yes, you) and actually applying demands. You desire something included? There’s a good chance it’ll show up on the roadmap and actually obtain developed. That sort of responsiveness is rare.
Communicate With Your Target Market Every Way Possible
This part? Huge.
You’re not just stuck to e-mail and SMS anymore. GoHighLevel lets you talk with your people throughout platforms– phone calls, voicemail drops, Facebook DMs, Instagram, TikTok, WhatsApp, web site conversation … the whole shebang.
And the most effective part? All those messages funnel right into one basic discussion tab. One inbox. No more hunting down a stray Instagram message or neglecting to respond to a text. It’s in place. Clean. Simple. Workable.
SaaS Mode, The Large Leagues
This’s a game-changer if you’ve got entrepreneurial blood in your veins.
SaaS mode allows you rebrand the platform as your very own software application and re-sell it. Seriously. You establish your own pricing, put your own logo design on it, and boom– you’ve obtained an entire brand-new income stream.
It’s not quite “establish it and forget it”, but it’s certainly near-passive revenue. And unlike using solutions, where you’re limited by time and capacity, offering a white-labeled platform ranges. Rapid.
If you’re currently offering customers or you’ve got an audience, this might unlock an entirely brand-new revenue layer for you.
Automation That Maximizes Your Life
Ever before obtain stuck doing the very same monotonous jobs over and over? Customer onboarding, follow-ups, rescheduling … it consumes your day before you also reach the enjoyable things.
GoHighLevel’s automation workflows address that.
You can develop multi-step, multi-channel workflows that trigger based upon actions– send a follow-up SMS after a person publications, nurture leads via e-mail sequences, auto-tag contacts in your CRM, timetable visits, you call it.
It’s powerful– almost intimidatingly so in the beginning. Once you establish it up? Life-changing. You’ll ask yourself just how you ever before took care of without it.
It’s Not Just for Agencies; GoHighLevel Lead-Gen Playbook
Back in the very early days, GoHighLevel was plainly created with digital marketing companies in mind. And yeah, it’s still killer for agencies. But now? It’s method extra easily accessible.
If you run a neighborhood organization– state a dental practitioner, a physical fitness studio, a realty company– this platform can be your best friend. You do not require a marketing level to make it work for you.
Even better, GoHighLevel supplies “snapshots”– basically prebuilt templates with funnels, automations, e-mails, and extra customized for details industries. Lots one up and you’re midway done already.
And at $97/month for the starter plan? It’s a hell of a bargain contrasted to assembling every little thing along with various other tools that nickel and cent you right into a $500 tech pile.
Now for the Not-So-Great Components
Alright, let’s be actual for a sec. GoHighLevel isn’t flawless. It’s packed with power, yet there are a few traits you must understand prior to diving in.
Some Features Cost Bonus
GoHighLevel charges additional for sure points– generally email, phone, SMS, and AI solutions. Not a lots of cash, but it’s something to element right into your spending plan.
What pests me is that the pricing web page does not truly mean this out clearly. You have to dig through the aid center to figure it out. Directly? I think they ought to be extra in advance regarding that.
Still, utilizing Twilio or Mailgun with GoHighLevel is generally less expensive than going all-in on standalone platforms. So in the grand scheme, you’re still possibly saving money.
The Consumer Support? It’s a Mixed Bag
Here’s where points obtain a little rough.
On one hand, GoHighLevel provides Zoom assistance calls– which is fantastic and honestly above and beyond what a lot of platforms give you.
But on the other hand? Their live conversation and SMS support can be frustratingly slow-moving or purposeless. I’ve had to chase after support reps for follow-ups more than as soon as. And I have actually received text messages with flat-out incorrect details (like telling me my free trial was finishing … when it wasn’t).
So yeah– for essential things, book a Zoom. Do not rely on chat GoHighLevel Lead-Gen Playbook.
The Training Products? Pretty Outdated
This is just one of my most significant complaints.
Due to the fact that GoHighLevel updates constantly, their aid docs and video tutorials commonly get left in the dust. You’ll be attempting to comply with a tutorial, just to understand the screenshots and directions are from, like, 2021.
If you’re all new and relying upon those resources, it can be aggravating. That stated, the community is active, and there are tons of updated walkthroughs floating around on YouTube and Facebook teams. You’ll figure it out– simply be ready to Google a couple of things.
Stripe or Bust
Right here’s a weird constraint: to utilize SaaS mode and some of the rebilling features, you have to use Stripe.
Currently, Stripe is terrific if you’re in the U.S. or various other sustained nations. But if you’re not? This could be a trouble. There are various other payment integrations like PayPal and now Square, however they don’t cover whatever (yet).
Ideally, that’ll alter soon. Square integration is still brand-new, and there’s talk of increasing its capability. Fingers crossed.
It Can Be Frustrating, Specifically for Newbies
Let me say this loud and clear: GoHighLevel is not “plug and play”.
If you’re brand-new to sales funnels, automations, or CRMs, the learning contour is genuine. You’re not mosting likely to master whatever in a day.
Honestly, do not also attempt. Start with the basics– maybe consultation scheduling or funnel creation– and develop from there. Trying to learn whatever simultaneously is a dish for fatigue.
Also, the interface isn’t incredibly intuitive. Some setups remain in your Agency view, others in your Sub-Accounts. Anticipate to feel a little lost at first. Totally typical.
Once it clicks? You’ll feel like a magician.
Verdict
Right here’s the offer: GoHighLevel isn’t for every person.
If you desire something dead-simple, like Mailchimp or Calendly, this possibly isn’t the system for you. There’s too much power under the hood for it to be “very easy” out of package.
But if you’re developing a severe company and you desire one tool to run the whole point– marketing, CRM, sales, automations, support– then yes, GoHighLevel is 100% worth an appearance.
I do not regret changing. Not even a little. And when you master it? You’ll most likely ask yourself just how you ever lived without it.
So go ahead, take the jump. Simply give yourself time to find out the ropes.
You’ll thank yourself later on.