So, you’ve read about GoHighLevel and now you’re questioning if it’s the best move for your business. Possibly someone hyped it up. Possibly you saw the buzz online concerning it being an “all-in-one” marketing service. Regardless, you’re here, seeking a real-deal malfunction. No fluff, no sugarcoating. GoHighLevel Initializing..
Well, you’re in the best location.
Due to the fact that after making use of GoHighLevel for a couple of years, I have actually seen it all– the highs, the frustrations, and the covert treasures. Let me stroll you with what it’s in fact like to utilize this monster of a platform, so you can decide if it’s a smart fit for you.
GoHighLevel: A Giant
Let’s not dance around it– GoHighLevel is hugely effective. It resembles offering your business a Swiss Army knife. You obtain CRM tools, marketing automation, funnels, appointment scheduling, email and SMS campaigns, social networks DMs, subscription areas, internet sites, pipelines … the listing goes on.
Yet here’s the thing no person informs you in advance: it requires time to find out. You will not just sign up and immediately seem like a marketing wizard. There’s a curve. However if you’re willing to climb it? The reward is big.
What You’ll Love
You Can Finally Ditch All the Other Tools
Ever before feel like your organization is duct-taped together with 10 different applications? One for emails, another for funnels, another thing for text, and don’t neglect your reservation software. Oh, and your CRM.
Yeah … stressful.
GoHighLevel adjustments that. It changes virtually whatever– other than your settlement entrance. (We’ll talk a lot more about that later.) You will not have to juggle tabs or hope Zapier doesn’t problem out. Whatever’s in one area. And that alone? Worth the cost of admission.
Seriously, I made use of to waste hours babysitting integrations. Now, I don’t even consider it.
It Keeps Getting Better. Like, On a daily basis
A lot of systems turn out updates a couple of times a year. Perhaps once a quarter if you’re fortunate.
GoHighLevel? They get on warp speed.
I’ve seen brand-new features drop in the exact same week– also on the same day– several times. Eventually it’s a new integration with Square, the following it’s updated video uploads, after that suddenly there’s a new social reporting tool. It’s wild.
The growth team is regularly paying attention to customers (yes, you) and actually applying requests. You desire something included? There’s a great chance it’ll turn up on the roadmap and actually obtain developed. That kind of responsiveness is uncommon.
Communicate With Your Audience Every Method Possible
This part? Massive.
You’re not simply stuck to e-mail and SMS any longer. GoHighLevel allows you talk with your people across platforms– phone calls, voicemail drops, Facebook DMs, Instagram, TikTok, WhatsApp, website chat … ball of wax.
And the most effective part? All those messages funnel into one simple discussion tab. One inbox. Say goodbye to searching down a roaming Instagram message or failing to remember to reply to a text. It’s in place. Clean. Simple. Manageable.
SaaS Mode, The Big Leagues
This set’s a game-changer if you’ve obtained entrepreneurial blood in your veins.
SaaS mode allows you rebrand the system as your very own software program and re-sell it. Seriously. You set your very own pricing, slap your own logo on it, and boom– you’ve obtained a whole brand-new earnings stream.
It’s not quite “establish it and forget it”, however it’s certainly near-passive revenue. And unlike offering solutions, where you’re restricted by time and capability, marketing a white-labeled system ranges. Quick.
If you’re currently serving clients or you have actually obtained an audience, this could unlock an entirely brand-new income layer for you.
Automation That Maximizes Your Life
Ever before get stuck doing the exact same uninteresting jobs over and over? Client onboarding, follow-ups, rescheduling … it eats up your day prior to you also get to the fun things.
GoHighLevel’s automation workflows solve that.
You can develop multi-step, multi-channel workflows that activate based upon activities– send a follow-up SMS after someone books, nurture leads via e-mail sequences, auto-tag calls in your CRM, routine appointments, you call it.
It’s effective– virtually intimidatingly so in the beginning. Once you establish it up? Life-altering. You’ll question exactly how you ever before took care of without it.
It’s Not Just for Agencies; GoHighLevel Initializing
Back in the very early days, GoHighLevel was plainly created with digital marketing companies in mind. And yeah, it’s still killer for firms. Today? It’s means a lot more available.
If you run a local company– say a dental professional, a health and fitness workshop, a real estate firm– this system can be your best friend. You don’t require a marketing level to make it benefit you.
Even better, GoHighLevel supplies “snapshots”– primarily prebuilt templates with funnels, automations, emails, and much more tailored for specific sectors. Lots one up and you’re midway done already.
And at $97/month for the starter plan? It’s a heck of a deal compared to assembling every little thing along with other tools that nickel and cent you into a $500 technology pile.
Now for the Not-So-Great Parts
Alright, let’s be actual for a sec. GoHighLevel isn’t remarkable. It’s packed with power, however there are a couple of traits you must know before diving in.
Some Features Cost Additional
GoHighLevel bills extra for certain things– generally email, phone, SMS, and AI services. Not a ton of cash, however it’s something to variable into your budget.
What pests me is that the pricing page doesn’t actually mean this out plainly. You have to dig via the aid center to figure it out. Directly? I believe they need to be extra ahead of time concerning that.
Still, making use of Twilio or Mailgun with GoHighLevel is normally more affordable than going all-in on standalone systems. So in the grand plan, you’re still most likely conserving cash.
The Client Support? It’s a Variety
Below’s where points get a little rocky.
On one hand, GoHighLevel offers Zoom assistance calls– which is remarkable and truthfully above and beyond what the majority of systems provide you.
But on the other hand? Their real-time conversation and SMS assistance can be frustratingly slow or unhelpful. I’ve needed to chase assistance associates for follow-ups more than as soon as. And I have actually obtained text messages with flat-out incorrect information (like telling me my free trial was ending … when it wasn’t).
So yeah– for important things, book a Zoom. Do not depend on conversation GoHighLevel Initializing.
The Training Products? Pretty Outdated
This is among my most significant gripes.
Due to the fact that GoHighLevel updates continuously, their aid docs and video tutorials often obtain left in the dust. You’ll be attempting to follow a tutorial, just to realize the screenshots and guidelines are from, like, 2021.
If you’re brand new and depending on those resources, it can be aggravating. That stated, the community is energetic, and there are tons of upgraded walkthroughs drifting around on YouTube and Facebook groups. You’ll figure it out– just be ready to Google a few points.
Stripe or Bust
Here’s an odd restriction: to use SaaS mode and some of the rebilling features, you need to use Stripe.
Currently, Stripe is great if you remain in the U.S. or other supported countries. However if you’re not? This could be a problem. There are other repayment integrations like PayPal and currently Square, but they don’t cover every little thing (yet).
Ideally, that’ll change quickly. Square integration is still new, and there’s talk of increasing its functionality. Fingers went across.
It Can Be Frustrating, Particularly for Newbies
Let me say this loud and clear: GoHighLevel is not “plug and play”.
If you’re brand-new to sales funnels, automations, or CRMs, the learning curve is real. You’re not going to understand everything in a day.
Truthfully, don’t even try. Beginning with the fundamentals– possibly appointment organizing or funnel creation– and build from there. Trying to discover everything at once is a recipe for exhaustion.
Also, the user interface isn’t very instinctive. Some settings remain in your Agency view, others in your Sub-Accounts. Expect to feel a little lost in the beginning. Absolutely regular.
Once it clicks? You’ll seem like an illusionist.
Final thought
Right here’s the offer: GoHighLevel isn’t for everybody.
If you desire something dead-simple, like Mailchimp or Calendly, this probably isn’t the system for you. There’s too much power under the hood for it to be “very easy” out of the box.
However if you’re developing a significant service and you desire one tool to run the whole point– marketing, CRM, sales, automations, support– then yes, GoHighLevel is 100% worth an appearance.
I do not regret changing. Not even a little. And once you get the hang of it? You’ll most likely ask yourself exactly how you ever before lived without it.
So proceed, take the jump. Just give on your own time to find out the ropes.
You’ll thank yourself later.