So, you’ve found out about GoHighLevel and currently you’re asking yourself if it’s the appropriate move for your company. Maybe a person hyped it up. Possibly you saw the buzz online concerning it being an “all-in-one” marketing solution. Either way, you’re right here, seeking a real-deal malfunction. No fluff, no sugarcoating. GoHighLevel For Mortgage Lenders..
Well, you remain in the best location.
Because after using GoHighLevel for a few years, I have actually seen it all– the highs, the headaches, and the surprise gems. Let me walk you via what it’s in fact like to use this monster of a platform, so you can decide if it’s a wise suitable for you.
GoHighLevel: A Giant
Let’s not dance around it– GoHighLevel is insanely effective. It’s like offering your company a Pocket knife. You obtain CRM tools, marketing automation, funnels, visit scheduling, email and SMS campaigns, social media DMs, subscription locations, websites, pipelines … the checklist goes on.
But here’s the thing nobody tells you ahead of time: it requires time to discover. You will not simply subscribe and quickly feel like a marketing wizard. There’s a contour. However if you’re willing to climb it? The payoff allows.
What You’ll Love
You Can Finally Ditch All the Other Devices
Ever before seem like your business is duct-taped along with 10 various apps? One for emails, an additional for funnels, something else for SMS, and don’t neglect your booking software application. Oh, and your CRM.
Yeah … exhausting.
GoHighLevel adjustments that. It changes practically every little thing– other than your repayment gateway. (We’ll chat a lot more about that later on.) You won’t need to juggle tabs or hope Zapier doesn’t glitch out. Every little thing remains in one area. And that alone? Well worth the cost of admission.
Seriously, I utilized to throw away hours babysitting integrations. Currently, I do not also think about it.
It Maintains Improving. Like, Every Day
Many systems present updates a few times a year. Maybe once a quarter if you’re lucky.
GoHighLevel? They get on terminal velocity.
I have actually seen new features drop in the very same week– also on the exact same day– multiple times. Someday it’s a brand-new integration with Square, the next it’s upgraded video uploads, then unexpectedly there’s a new social reporting device. It’s wild.
The development team is continuously listening to users (yes, you) and actually applying requests. You desire something included? There’s a likelihood it’ll show up on the roadmap and really get constructed. That sort of responsiveness is rare.
Communicate With Your Target Market Every Method Feasible
This component? Huge.
You’re not simply stuck to email and SMS any longer. GoHighLevel allows you speak to your people across platforms– telephone call, voicemail declines, Facebook DMs, Instagram, TikTok, WhatsApp, internet site chat … ball of wax.
And the very best part? All those messages funnel right into one basic discussion tab. One inbox. No more searching down a stray Instagram message or neglecting to respond to a message. It’s in place. Tidy. Simple. Manageable.
SaaS Mode, The Huge Leagues
This’s a game-changer if you’ve obtained entrepreneurial blood in your veins.
SaaS mode lets you rebrand the platform as your very own software program and market it. Seriously. You set your own pricing, put your very own logo design on it, and boom– you have actually obtained an entire brand-new earnings stream.
It’s not quite “establish it and forget it”, but it’s definitely near-passive revenue. And unlike using solutions, where you’re restricted by time and capability, offering a white-labeled platform ranges. Quick.
If you’re already offering customers or you’ve obtained an audience, this could unlock an entirely new earnings layer for you.
Automation That Maximizes Your Life
Ever get stuck doing the same uninteresting tasks over and over? Customer onboarding, follow-ups, rescheduling … it eats up your day prior to you even get to the fun things.
GoHighLevel’s automation workflows solve that.
You can build multi-step, multi-channel workflows that activate based upon activities– send a follow-up SMS after someone books, support leads via e-mail series, auto-tag calls in your CRM, schedule visits, you call it.
It’s effective– nearly intimidatingly so in the beginning. But once you set it up? Life-altering. You’ll question just how you ever handled without it.
It’s Not Just for Agencies; GoHighLevel For Mortgage Lenders
Back in the early days, GoHighLevel was plainly created with digital marketing agencies in mind. And yeah, it’s still awesome for agencies. And now? It’s way much more available.
If you run a local service– claim a dental practitioner, a physical fitness studio, a real estate firm– this platform can be your best friend. You don’t need a marketing degree to make it work for you.
Even better, GoHighLevel uses “snapshots”– primarily prebuilt templates with funnels, automations, e-mails, and extra tailored for specific markets. Load one up and you’re midway done already.
And at $97/month for the starter plan? It’s a hell of a deal contrasted to piecing whatever along with various other tools that nickel and cent you into a $500 tech stack.
Now for the Not-So-Great Components
Alright, let’s be real for a sec. GoHighLevel isn’t remarkable. It’s packed with power, but there are a few traits you need to understand prior to diving in.
Some Features Price Extra
GoHighLevel bills additional for sure points– primarily email, phone, SMS, and AI services. Not a ton of cash, yet it’s something to factor right into your budget.
What insects me is that the pricing web page doesn’t actually spell this out plainly. You need to dig with the help center to figure it out. Personally? I believe they ought to be more ahead of time concerning that.
Still, making use of Twilio or Mailgun with GoHighLevel is usually more affordable than going all-in on standalone platforms. So in the grand scheme, you’re still probably saving cash.
The Client Support? It’s a Variety
Below’s where points obtain a little rocky.
On one hand, GoHighLevel offers Zoom assistance calls– which is amazing and honestly above and beyond what a lot of platforms provide you.
But on the other hand? Their real-time conversation and SMS assistance can be frustratingly slow or purposeless. I have actually needed to chase assistance associates for follow-ups more than once. And I’ve received sms message with flat-out incorrect details (like informing me my free trial was ending … when it wasn’t).
So yeah– for crucial things, publication a Zoom. Don’t rely on conversation GoHighLevel For Mortgage Lenders.
The Training Products? Pretty Outdated
This is one of my largest complaints.
Since GoHighLevel updates regularly, their aid docs and video tutorials often obtain left in the dust. You’ll be attempting to adhere to a tutorial, only to realize the screenshots and instructions are from, like, 2021.
If you’re new and relying upon those resources, it can be aggravating. That claimed, the community is energetic, and there are lots of updated walkthroughs floating about on YouTube and Facebook teams. You’ll figure it out– simply be ready to Google a few things.
Stripe or Bust
Right here’s an unusual constraint: to make use of SaaS mode and several of the rebilling features, you need to make use of Stripe.
Now, Stripe is great if you’re in the united state or other sustained nations. But if you’re not? This could be a trouble. There are various other payment integrations like PayPal and currently Square, yet they do not cover every little thing (yet).
Hopefully, that’ll change soon. Square integration is still new, and there’s talk of increasing its functionality. Fingers went across.
It Can Be Frustrating, Particularly for Newbies
Let me say this loud and clear: GoHighLevel is not “plug and play”.
If you’re brand new to sales funnels, automations, or CRMs, the learning curve is genuine. You’re not mosting likely to understand every little thing in a day.
Honestly, don’t even try. Beginning with the basics– possibly consultation organizing or funnel production– and construct from there. Trying to discover every little thing at the same time is a recipe for burnout.
Likewise, the user interface isn’t super intuitive. Some setups remain in your Agency view, others in your Sub-Accounts. Anticipate to really feel a little lost at first. Entirely typical.
But once it clicks? You’ll seem like an illusionist.
Conclusion
Here’s the offer: GoHighLevel isn’t for everybody.
If you desire something dead-simple, like Mailchimp or Calendly, this probably isn’t the platform for you. There’s way too much power under the hood for it to be “very easy” out of the box.
But if you’re constructing a severe business and you want one tool to run the whole thing– marketing, CRM, sales, automations, assistance– then indeed, GoHighLevel is 100% worth a look.
I don’t be sorry for changing. Not also a little. And when you get the hang of it? You’ll probably wonder how you ever lived without it.
So go ahead, take the leap. Just offer yourself time to discover the ropes.
You’ll thank yourself later on.