So, you have actually read about GoHighLevel and now you’re wondering if it’s the ideal move for your organization. Perhaps somebody hyped it up. Perhaps you saw the buzz online concerning it being an “all-in-one” marketing solution. In any case, you’re right here, searching for a real-deal failure. No fluff, no sugarcoating. GoHighLevel Barber Shop Playbook..
Well, you remain in the right area.
Since after using GoHighLevel for a few years, I have actually seen it all– the highs, the migraines, and the concealed treasures. Let me walk you with what it’s really like to utilize this monster of a system, so you can decide if it’s a wise fit for you.
GoHighLevel: A Giant
Let’s not hem and haw it– GoHighLevel is insanely powerful. It’s like providing your company a Pocket knife. You get CRM devices, marketing automation, funnels, visit scheduling, e-mail and SMS campaigns, social media sites DMs, membership areas, websites, pipelines … the checklist takes place.
But here’s things nobody tells you in advance: it requires time to discover. You will not simply join and instantly feel like a marketing wizard. There’s a curve. Yet if you want to climb it? The payback is big.
What You’ll Love
You Can Ultimately Ditch All the Other Devices
Ever before seem like your company is duct-taped together with 10 various applications? One for e-mails, another for funnels, something else for text, and do not forget your reservation software program. Oh, and your CRM.
Yeah … tiring.
GoHighLevel modifications that. It replaces pretty much every little thing– except your repayment gateway. (We’ll speak a lot more about that later.) You won’t need to manage tabs or hope Zapier does not problem out. Everything remains in one location. Which alone? Worth the cost of admission.
Seriously, I used to throw away hours babysitting integrations. Currently, I don’t even consider it.
It Keeps Getting Better. Like, Everyday
The majority of systems present updates a couple of times a year. Maybe once a quarter if you’re lucky.
GoHighLevel? They’re on warp speed.
I have actually seen new features decrease in the exact same week– even on the very same day– multiple times. Eventually it’s a new integration with Square, the next it’s upgraded video uploads, then instantly there’s a new social reporting tool. It’s wild.
The development team is regularly listening to individuals (yes, you) and actually implementing demands. You want something added? There’s a great chance it’ll turn up on the roadmap and really obtain constructed. That sort of responsiveness is unusual.
Interact With Your Audience Every Means Feasible
This component? Substantial.
You’re not simply stuck to e-mail and SMS any longer. GoHighLevel allows you talk with your individuals across systems– call, voicemail decreases, Facebook DMs, Instagram, TikTok, WhatsApp, web site conversation … the whole shebang.
And the very best part? All those messages funnel into one simple conversation tab. One inbox. Say goodbye to searching down a stray Instagram message or forgetting to reply to a message. It’s in place. Tidy. Simple. Convenient.
SaaS Mode, The Huge Leagues
This’s a game-changer if you have actually got business blood in your capillaries.
SaaS mode lets you rebrand the system as your very own software application and market it. Seriously. You set your very own pricing, put your own logo on it, and boom– you’ve obtained a whole brand-new income stream.
It’s not quite “set it and forget it”, but it’s certainly near-passive earnings. And unlike supplying services, where you’re limited by time and capability, selling a white-labeled system scales. Rapid.
If you’re currently offering clients or you have actually obtained a target market, this could unlock a completely new earnings layer for you.
Automation That Frees Up Your Life
Ever before get stuck doing the same boring tasks over and over? Customer onboarding, follow-ups, rescheduling … it consumes your day prior to you also get to the fun things.
GoHighLevel’s automation workflows address that.
You can build multi-step, multi-channel workflows that cause based on actions– send out a follow-up SMS after somebody publications, support leads through e-mail series, auto-tag contacts in your CRM, schedule appointments, you call it.
It’s effective– virtually intimidatingly so in the beginning. But once you set it up? Life-altering. You’ll ask yourself just how you ever took care of without it.
It’s Not Just for Agencies; GoHighLevel Barber Shop Playbook
Back in the early days, GoHighLevel was plainly designed with digital marketing companies in mind. And yeah, it’s still awesome for agencies. Now? It’s way a lot more accessible.
If you run a neighborhood service– claim a dental expert, a health and fitness workshop, a realty company– this platform can be your best friend. You do not need a marketing degree to make it help you.
Even much better, GoHighLevel uses “snapshots”– primarily prebuilt templates with funnels, automations, e-mails, and more tailored for certain markets. Load one up and you’re halfway done currently.
And at $97/month for the starter plan? It’s a hell of a deal contrasted to assembling every little thing along with various other tools that nickel and dime you right into a $500 tech pile.
Now for the Not-So-Great Components
Alright, let’s be real for a sec. GoHighLevel isn’t flawless. It’s loaded with power, yet there are a few traits you ought to recognize before diving in.
Some Features Cost Additional
GoHighLevel charges added for sure points– mainly e-mail, phone, SMS, and AI services. Not a lots of money, however it’s something to factor into your spending plan.
What pests me is that the pricing page doesn’t truly spell this out clearly. You need to dig via the assistance facility to figure it out. Directly? I believe they need to be more upfront about that.
Still, making use of Twilio or Mailgun with GoHighLevel is generally more affordable than going all-in on standalone platforms. So in the grand scheme, you’re still probably conserving money.
The Customer Assistance? It’s a Mixed Bag
Right here’s where things obtain a little rocky.
On one hand, GoHighLevel uses Zoom assistance calls– which is impressive and honestly above and past what many systems provide you.
Yet on the other hand? Their real-time chat and SMS assistance can be frustratingly slow-moving or purposeless. I have actually had to chase assistance associates for follow-ups greater than once. And I have actually received text messages with flat-out incorrect info (like telling me my free trial was finishing … when it wasn’t).
So yeah– for crucial stuff, publication a Zoom. Do not depend on conversation GoHighLevel Barber Shop Playbook.
The Training Products? Pretty Outdated
This is among my greatest gripes.
Since GoHighLevel updates continuously, their assistance docs and video tutorials commonly obtain left in the dust. You’ll be trying to follow a tutorial, just to recognize the screenshots and directions are from, like, 2021.
If you’re new and relying on those resources, it can be discouraging. That claimed, the community is active, and there are tons of upgraded walkthroughs drifting around on YouTube and Facebook groups. You’ll figure it out– simply prepare to Google a few things.
Stripe or Bust
Right here’s an odd restriction: to utilize SaaS mode and some of the rebilling features, you need to make use of Stripe.
Now, Stripe is great if you’re in the U.S. or various other sustained countries. But if you’re not? This could be a problem. There are other repayment integrations like PayPal and now Square, however they do not cover whatever (yet).
Hopefully, that’ll alter soon. Square integration is still new, and there’s broach increasing its performance. Fingers crossed.
It Can Be Frustrating, Specifically for Newbies
Let me state this loud and clear: GoHighLevel is not “plug and play”.
If you’re new to sales funnels, automations, or CRMs, the learning curve is actual. You’re not going to understand everything in a day.
Honestly, don’t also attempt. Start with the essentials– maybe visit organizing or funnel production– and build from there. Attempting to find out whatever at once is a dish for fatigue.
Likewise, the interface isn’t very instinctive. Some settings remain in your Agency view, others in your Sub-Accounts. Anticipate to really feel a little lost in the beginning. Completely regular.
Once it clicks? You’ll feel like a magician.
Conclusion
Right here’s the deal: GoHighLevel isn’t for everybody.
If you want something dead-simple, like Mailchimp or Calendly, this most likely isn’t the platform for you. There’s too much power under the hood for it to be “very easy” out of the box.
But if you’re constructing a significant company and you want one tool to run the entire thing– marketing, CRM, sales, automations, support– then yes, GoHighLevel is 100% worth an appearance.
I don’t be sorry for switching. Not even a little. And as soon as you get the hang of it? You’ll probably ask yourself how you ever lived without it.
So go on, take the leap. Just give yourself time to learn the ropes.
You’ll thank yourself later on.