So, you’ve found out about GoHighLevel and currently you’re wondering if it’s the best move for your business. Maybe a person hyped it up. Perhaps you saw the buzz online concerning it being an “all-in-one” marketing solution. In either case, you’re below, searching for a real-deal failure. No fluff, no sugarcoating. GoHighLevel Security and Compliance..
Well, you’re in the appropriate area.
Since after making use of GoHighLevel for a couple of years, I’ve seen it all– the highs, the migraines, and the surprise treasures. Let me stroll you via what it’s actually like to use this beast of a platform, so you can make a decision if it’s a clever suitable for you.
GoHighLevel: A Powerhouse
Let’s not hem and haw it– GoHighLevel is remarkably effective. It resembles offering your company a Swiss Army knife. You obtain CRM devices, marketing automation, funnels, appointment scheduling, e-mail and SMS campaigns, social networks DMs, subscription areas, sites, pipelines … the checklist takes place.
However below’s the thing nobody informs you in advance: it takes time to discover. You will not simply subscribe and instantaneously seem like a marketing wizard. There’s a curve. Yet if you want to climb it? The reward is big.
What You’ll Love
You Can Lastly Ditch All the Various Other Devices
Ever before seem like your organization is duct-taped along with 10 different applications? One for e-mails, one more for funnels, another thing for SMS, and do not neglect your reservation software program. Oh, and your CRM.
Yeah … exhausting.
GoHighLevel changes that. It replaces pretty much everything– except your settlement gateway. (We’ll talk more concerning that later on.) You will not have to handle tabs or hope Zapier doesn’t glitch out. Whatever remains in one place. And that alone? Well worth the cost of admission.
Seriously, I used to waste hours babysitting integrations. Currently, I don’t also think about it.
It Maintains Improving. Like, Daily
Many platforms turn out updates a couple of times a year. Possibly once a quarter if you’re lucky.
GoHighLevel? They get on terminal velocity.
I have actually seen new features drop in the very same week– even on the exact same day– several times. One day it’s a brand-new integration with Square, the next it’s updated video uploads, after that suddenly there’s a brand-new social reporting tool. It’s wild.
The growth team is regularly paying attention to customers (yes, you) and in fact implementing requests. You desire something added? There’s a likelihood it’ll show up on the roadmap and actually get developed. That kind of responsiveness is rare.
Connect With Your Audience Every Means Feasible
This component? Substantial.
You’re not just stuck to e-mail and SMS any longer. GoHighLevel lets you talk with your people across platforms– call, voicemail decreases, Facebook DMs, Instagram, TikTok, WhatsApp, site conversation … the whole shebang.
And the very best part? All those messages funnel right into one simple discussion tab. One inbox. No more searching down a roaming Instagram message or neglecting to respond to a message. It’s all there. Tidy. Simple. Manageable.
SaaS Mode, The Large Leagues
This set’s a game-changer if you have actually obtained business blood in your veins.
SaaS mode lets you rebrand the platform as your own software and resell it. Seriously. You set your very own pricing, slap your very own logo design on it, and boom– you have actually obtained an entire new income stream.
It’s not quite “set it and forget it”, yet it’s certainly near-passive income. And unlike using solutions, where you’re limited by time and capacity, marketing a white-labeled system scales. Fast.
If you’re already serving customers or you’ve got an audience, this might unlock a totally brand-new earnings layer for you.
Automation That Liberates Your Life
Ever obtain stuck doing the very same monotonous tasks over and over? Customer onboarding, follow-ups, rescheduling … it eats up your day prior to you even get to the fun stuff.
GoHighLevel’s automation workflows fix that.
You can construct multi-step, multi-channel workflows that trigger based upon activities– send out a follow-up SMS after a person books, nurture leads via email series, auto-tag contacts in your CRM, schedule appointments, you call it.
It’s effective– virtually intimidatingly so in the beginning. Once you establish it up? Life-altering. You’ll question just how you ever handled without it.
It’s Not Just for Agencies; GoHighLevel Security and Compliance
Back in the early days, GoHighLevel was plainly developed with digital marketing companies in mind. And yeah, it’s still killer for firms. Today? It’s way more easily accessible.
If you run a local company– state a dental practitioner, a health and fitness studio, a realty company– this system can be your friend. You don’t need a marketing degree to make it work for you.
Even much better, GoHighLevel offers “snapshots”– essentially prebuilt templates with funnels, automations, emails, and more tailored for certain sectors. Tons one up and you’re midway done already.
And at $97/month for the starter plan? It’s a hell of an offer compared to assembling every little thing along with various other tools that nickel and penny you right into a $500 tech stack.
Now for the Not-So-Great Parts
Alright, let’s be actual for a sec. GoHighLevel isn’t flawless. It’s loaded with power, but there are a couple of peculiarities you should know before diving in.
Some Features Cost Additional
GoHighLevel bills extra for certain points– mainly email, phone, SMS, and AI services. Not a lots of cash, yet it’s something to factor into your budget.
What pests me is that the pricing web page does not truly spell this out clearly. You need to dig through the aid center to figure it out. Personally? I assume they ought to be much more upfront regarding that.
Still, utilizing Twilio or Mailgun with GoHighLevel is normally less costly than going all-in on standalone platforms. So in the grand plan, you’re still most likely saving money.
The Customer Assistance? It’s a Mixed Bag
Below’s where points get a little rocky.
On one hand, GoHighLevel supplies Zoom support calls– which is impressive and truthfully above and past what most systems provide you.
Yet on the other hand? Their real-time conversation and SMS support can be frustratingly slow-moving or unhelpful. I’ve had to go after support reps for follow-ups greater than when. And I’ve gotten text with flat-out wrong information (like informing me my free trial was ending … when it had not been).
So yeah– for important stuff, publication a Zoom. Do not rely upon chat GoHighLevel Security and Compliance.
The Training Materials? Pretty Outdated
This is one of my biggest gripes.
Because GoHighLevel updates regularly, their help docs and video tutorials commonly get left in the dust. You’ll be attempting to comply with a tutorial, only to understand the screenshots and guidelines are from, like, 2021.
If you’re brand-new and relying on those sources, it can be discouraging. That said, the community is energetic, and there are tons of upgraded walkthroughs floating about on YouTube and Facebook groups. You’ll figure it out– just prepare to Google a few things.
Stripe or Bust
Right here’s a strange restriction: to make use of SaaS mode and a few of the rebilling features, you have to make use of Stripe.
Now, Stripe is fantastic if you’re in the U.S. or various other supported countries. But if you’re not? This could be a trouble. There are various other repayment integrations like PayPal and currently Square, yet they don’t cover every little thing (yet).
Hopefully, that’ll change quickly. Square integration is still new, and there’s talk of expanding its functionality. Fingers crossed.
It Can Be Overwhelming, Especially for Newbies
Let me state this loud and clear: GoHighLevel is not “plug and play”.
If you’re new to sales funnels, automations, or CRMs, the learning curve is actual. You’re not going to master every little thing in a day.
Honestly, don’t even try. Beginning with the basics– possibly consultation organizing or funnel creation– and construct from there. Attempting to discover whatever at once is a recipe for fatigue.
Also, the user interface isn’t super instinctive. Some setups are in your Agency view, others in your Sub-Accounts. Expect to really feel a little lost initially. Entirely regular.
But once it clicks? You’ll seem like a magician.
Verdict
Below’s the bargain: GoHighLevel isn’t for everybody.
If you desire something dead-simple, like Mailchimp or Calendly, this possibly isn’t the platform for you. There’s excessive power under the hood for it to be “easy” out of the box.
However if you’re building a significant organization and you want one device to run the entire thing– marketing, CRM, sales, automations, support– then yes, GoHighLevel is 100% worth an appearance.
I don’t regret switching. Not even a little. And when you get the hang of it? You’ll probably question exactly how you ever lived without it.
So go ahead, take the jump. Just provide yourself time to learn the ropes.
You’ll thank on your own later on.