So, you have actually heard about GoHighLevel and now you’re asking yourself if it’s the appropriate move for your company. Possibly someone hyped it up. Perhaps you saw the buzz online regarding it being an “all-in-one” marketing service. In any case, you’re here, seeking a real-deal failure. No fluff, no sugarcoating. GoHighLevel Mortgage Lender Playbook..
Well, you remain in the ideal place.
Since after utilizing GoHighLevel for a few years, I have actually seen it all– the highs, the headaches, and the concealed treasures. Let me walk you via what it’s really like to utilize this monster of a system, so you can choose if it’s a clever suitable for you.
GoHighLevel: A Giant
Let’s not dance around it– GoHighLevel is hugely effective. It’s like providing your organization a Pocket knife. You obtain CRM devices, marketing automation, funnels, consultation scheduling, email and SMS campaigns, social media DMs, subscription locations, internet sites, pipelines … the listing takes place.
However below’s things no person informs you ahead of time: it takes some time to discover. You will not just join and instantaneously feel like a marketing wizard. There’s a contour. However if you’re willing to climb it? The payback allows.
What You’ll Love
You Can Ultimately Ditch All the Various Other Devices
Ever before seem like your company is duct-taped along with 10 different apps? One for e-mails, one more for funnels, another thing for SMS, and do not neglect your booking software application. Oh, and your CRM.
Yeah … exhausting.
GoHighLevel changes that. It changes virtually everything– except your repayment gateway. (We’ll speak extra about that later.) You will not have to handle tabs or hope Zapier does not problem out. Whatever’s in one location. And that alone? Worth the cost of admission.
Seriously, I utilized to throw away hours babysitting integrations. Now, I don’t also think of it.
It Maintains Improving. Like, Everyday
The majority of systems turn out updates a couple of times a year. Possibly when a quarter if you’re lucky.
GoHighLevel? They get on warp speed.
I’ve seen brand-new features decrease in the same week– even on the same day– numerous times. Eventually it’s a brand-new integration with Square, the following it’s upgraded video uploads, after that suddenly there’s a brand-new social reporting device. It’s wild.
The development group is frequently listening to users (yes, you) and actually carrying out demands. You desire something included? There’s a likelihood it’ll turn up on the roadmap and really get developed. That sort of responsiveness is rare.
Connect With Your Target Market Every Method Possible
This component? Large.
You’re not simply stuck to email and SMS anymore. GoHighLevel allows you talk with your people across platforms– telephone call, voicemail drops, Facebook DMs, Instagram, TikTok, WhatsApp, web site chat … ball of wax.
And the very best part? All those messages funnel right into one basic conversation tab. One inbox. Say goodbye to hunting down a stray Instagram message or neglecting to respond to a text. It’s all there. Clean. Simple. Workable.
SaaS Mode, The Huge Leagues
This’s a game-changer if you’ve got business blood in your blood vessels.
SaaS mode lets you rebrand the system as your own software and resell it. Seriously. You set your own pricing, put your own logo design on it, and boom– you have actually got a whole new profits stream.
It’s not quite “establish it and forget it”, however it’s absolutely near-passive revenue. And unlike using solutions, where you’re restricted by time and capability, offering a white-labeled platform scales. Rapid.
If you’re currently serving clients or you’ve got a target market, this could open a totally brand-new revenue layer for you.
Automation That Liberates Your Life
Ever before obtain stuck doing the exact same uninteresting tasks over and over? Customer onboarding, follow-ups, rescheduling … it eats up your day prior to you even reach the enjoyable things.
GoHighLevel’s automation workflows resolve that.
You can construct multi-step, multi-channel workflows that activate based upon actions– send out a follow-up SMS after somebody books, nurture leads via e-mail series, auto-tag calls in your CRM, routine consultations, you call it.
It’s effective– almost intimidatingly so in the beginning. Once you set it up? Life-altering. You’ll wonder just how you ever managed without it.
It’s Not Just for Agencies; GoHighLevel Mortgage Lender Playbook
Back in the very early days, GoHighLevel was clearly designed with digital marketing firms in mind. And yeah, it’s still awesome for firms. Today? It’s method much more obtainable.
If you run a regional service– state a dental professional, a fitness studio, a real estate company– this system can be your friend. You do not require a marketing level to make it work for you.
Even much better, GoHighLevel offers “snapshots”– basically prebuilt templates with funnels, automations, emails, and more customized for specific sectors. Load one up and you’re halfway done already.
And at $97/month for the starter plan? It’s a heck of an offer compared to assembling whatever along with other devices that nickel and dime you right into a $500 technology pile.
Now for the Not-So-Great Components
Alright, let’s be real for a sec. GoHighLevel isn’t perfect. It’s loaded with power, however there are a couple of peculiarities you need to know prior to diving in.
Some Features Cost Additional
GoHighLevel bills added for sure points– generally email, phone, SMS, and AI solutions. Not a ton of cash, yet it’s something to factor right into your spending plan.
What insects me is that the pricing web page doesn’t truly spell this out plainly. You need to dig with the help center to figure it out. Directly? I believe they need to be much more upfront concerning that.
Still, using Twilio or Mailgun with GoHighLevel is generally less costly than going all-in on standalone systems. So in the grand plan, you’re still probably saving cash.
The Client Support? It’s a Mixed Bag
Below’s where points get a little rocky.
On one hand, GoHighLevel provides Zoom assistance calls– which is impressive and honestly above and beyond what most systems give you.
Yet on the other hand? Their live conversation and SMS assistance can be frustratingly slow-moving or unhelpful. I’ve needed to chase after support reps for follow-ups greater than as soon as. And I have actually received text with flat-out wrong details (like telling me my free trial was finishing … when it wasn’t).
So yeah– for vital things, book a Zoom. Don’t rely upon conversation GoHighLevel Mortgage Lender Playbook.
The Training Products? Pretty Outdated
This is one of my most significant complaints.
Due to the fact that GoHighLevel updates continuously, their assistance docs and video tutorials frequently obtain left in the dust. You’ll be trying to follow a tutorial, only to recognize the screenshots and directions are from, like, 2021.
If you’re brand new and relying on those sources, it can be discouraging. That said, the community is active, and there are tons of updated walkthroughs floating about on YouTube and Facebook teams. You’ll figure it out– just be ready to Google a couple of things.
Stripe or Bust
Right here’s a strange constraint: to use SaaS mode and several of the rebilling features, you have to use Stripe.
Now, Stripe is excellent if you remain in the U.S. or other sustained nations. Yet if you’re not? This could be a trouble. There are other payment integrations like PayPal and currently Square, however they don’t cover everything (yet).
Hopefully, that’ll transform quickly. Square integration is still new, and there’s talk of expanding its capability. Fingers crossed.
It Can Be Overwhelming, Specifically for Newbies
Let me state this loud and clear: GoHighLevel is not “plug and play”.
If you’re new to sales funnels, automations, or CRMs, the learning contour is real. You’re not mosting likely to master every little thing in a day.
Honestly, do not also try. Begin with the basics– maybe appointment scheduling or funnel development– and develop from there. Attempting to learn whatever at once is a recipe for fatigue.
Likewise, the user interface isn’t extremely user-friendly. Some setups are in your Agency view, others in your Sub-Accounts. Expect to feel a little lost initially. Completely typical.
But once it clicks? You’ll feel like an illusionist.
Conclusion
Right here’s the bargain: GoHighLevel isn’t for everyone.
If you want something dead-simple, like Mailchimp or Calendly, this possibly isn’t the platform for you. There’s excessive power under the hood for it to be “simple” out of package.
Yet if you’re developing a severe company and you want one tool to run the whole point– marketing, CRM, sales, automations, assistance– then indeed, GoHighLevel is 100% worth an appearance.
I do not regret changing. Not also a little. And as soon as you master it? You’ll possibly ask yourself exactly how you ever before lived without it.
So go ahead, take the leap. Simply offer yourself time to learn the ropes.
You’ll thank yourself later on.