So, you’ve become aware of GoHighLevel and currently you’re wondering if it’s the right move for your company. Maybe someone hyped it up. Perhaps you saw the buzz online about it being an “all-in-one” marketing remedy. In either case, you’re here, looking for a real-deal malfunction. No fluff, no sugarcoating. Is GoHighLevel a CRM..
Well, you’re in the appropriate area.
Because after utilizing GoHighLevel for a few years, I have actually seen it all– the highs, the frustrations, and the covert gems. Let me stroll you through what it’s actually like to use this monster of a platform, so you can determine if it’s a wise fit for you.
GoHighLevel: A Giant
Let’s not hem and haw it– GoHighLevel is insanely powerful. It’s like providing your organization a Pocket knife. You obtain CRM tools, marketing automation, funnels, appointment scheduling, e-mail and SMS campaigns, social media DMs, membership locations, sites, pipelines … the list takes place.
However here’s the thing no one tells you in advance: it takes some time to learn. You will not simply sign up and quickly feel like a marketing wizard. There’s a curve. Yet if you’re willing to climb it? The reward allows.
What You’ll Love
You Can Finally Ditch All the Other Tools
Ever seem like your company is duct-taped along with 10 various apps? One for emails, another for funnels, something else for SMS, and don’t neglect your booking software. Oh, and your CRM.
Yeah … exhausting.
GoHighLevel adjustments that. It changes virtually every little thing– other than your payment gateway. (We’ll talk a lot more about that later.) You won’t have to handle tabs or hope Zapier does not glitch out. Every little thing remains in one location. And that alone? Well worth the rate of admission.
Seriously, I used to throw away hours babysitting integrations. Now, I do not even think about it.
It Keeps Improving. Like, Everyday
Many platforms roll out updates a few times a year. Possibly when a quarter if you’re fortunate.
GoHighLevel? They’re on warp speed.
I have actually seen new features drop in the exact same week– also on the exact same day– several times. Someday it’s a brand-new integration with Square, the following it’s updated video uploads, after that instantly there’s a brand-new social reporting tool. It’s wild.
The development group is frequently paying attention to users (yes, you) and actually applying demands. You desire something included? There’s a great chance it’ll appear on the roadmap and really obtain built. That type of responsiveness is uncommon.
Communicate With Your Target Market Every Means Feasible
This part? Enormous.
You’re not simply stuck with e-mail and SMS anymore. GoHighLevel lets you speak to your individuals throughout systems– call, voicemail drops, Facebook DMs, Instagram, TikTok, WhatsApp, site chat … ball of wax.
And the very best part? All those messages funnel right into one straightforward discussion tab. One inbox. No more hunting down a stray Instagram message or failing to remember to reply to a text. It’s in place. Tidy. Simple. Convenient.
SaaS Mode, The Large Leagues
This’s a game-changer if you’ve got business blood in your capillaries.
SaaS mode allows you rebrand the platform as your own software and market it. Seriously. You set your very own pricing, slap your very own logo on it, and boom– you have actually obtained an entire new profits stream.
It’s not quite “set it and forget it”, however it’s most definitely near-passive earnings. And unlike using services, where you’re restricted by time and capacity, marketing a white-labeled platform scales. Quick.
If you’re already serving clients or you’ve got an audience, this can unlock a completely brand-new earnings layer for you.
Automation That Liberates Your Life
Ever before get stuck doing the very same uninteresting jobs over and over? Customer onboarding, follow-ups, rescheduling … it consumes your day before you even reach the fun things.
GoHighLevel’s automation workflows resolve that.
You can build multi-step, multi-channel workflows that set off based upon activities– send out a follow-up SMS after somebody publications, nurture leads through email series, auto-tag get in touches with in your CRM, routine appointments, you call it.
It’s powerful– practically intimidatingly so in the beginning. Once you establish it up? Life-changing. You’ll question just how you ever took care of without it.
It’s Not Just for Agencies; Is GoHighLevel a CRM
Back in the early days, GoHighLevel was clearly developed with digital marketing agencies in mind. And yeah, it’s still killer for agencies. Now? It’s means extra obtainable.
If you run a neighborhood business– state a dental practitioner, a physical fitness workshop, a realty company– this system can be your buddy. You don’t require a marketing degree to make it work for you.
Also better, GoHighLevel provides “snapshots”– generally prebuilt templates with funnels, automations, e-mails, and extra customized for specific markets. Load one up and you’re halfway done already.
And at $97/month for the starter plan? It’s a hell of an offer compared to assembling whatever together with various other tools that nickel and penny you into a $500 technology pile.
Currently for the Not-So-Great Components
Alright, let’s be real for a sec. GoHighLevel isn’t perfect. It’s loaded with power, but there are a couple of traits you must recognize before diving in.
Some Features Price Bonus
GoHighLevel charges extra for sure things– primarily email, phone, SMS, and AI solutions. Not a lots of cash, however it’s something to aspect into your budget plan.
What insects me is that the pricing page doesn’t really spell this out plainly. You need to dig with the aid center to figure it out. Directly? I believe they need to be extra ahead of time regarding that.
Still, using Twilio or Mailgun with GoHighLevel is normally less expensive than going all-in on standalone platforms. So in the grand system, you’re still possibly conserving money.
The Customer Support? It’s a Mixed Bag
Here’s where things get a little rough.
On one hand, GoHighLevel uses Zoom support calls– which is amazing and truthfully above and past what a lot of systems offer you.
Yet on the other hand? Their online chat and SMS support can be frustratingly slow or purposeless. I’ve needed to chase after support representatives for follow-ups more than when. And I’ve gotten sms message with flat-out wrong information (like informing me my free trial was ending … when it wasn’t).
So yeah– for crucial stuff, book a Zoom. Don’t rely on chat Is GoHighLevel a CRM.
The Training Products? Pretty Outdated
This is one of my greatest complaints.
Because GoHighLevel updates regularly, their assistance docs and video tutorials usually get left in the dust. You’ll be trying to adhere to a tutorial, just to recognize the screenshots and guidelines are from, like, 2021.
If you’re brand new and relying upon those sources, it can be frustrating. That stated, the community is active, and there are lots of updated walkthroughs floating around on YouTube and Facebook groups. You’ll figure it out– just be ready to Google a few things.
Stripe or Bust
Right here’s a weird constraint: to use SaaS mode and some of the rebilling features, you have to make use of Stripe.
Now, Stripe is fantastic if you remain in the united state or other sustained nations. But if you’re not? This could be a problem. There are various other repayment integrations like PayPal and now Square, yet they do not cover every little thing (yet).
Ideally, that’ll change soon. Square integration is still new, and there’s talk of increasing its performance. Fingers crossed.
It Can Be Frustrating, Particularly for Newbies
Let me claim this loud and clear: GoHighLevel is not “plug and play”.
If you’re brand-new to sales funnels, automations, or CRMs, the learning curve is real. You’re not going to master whatever in a day.
Truthfully, do not even attempt. Begin with the basics– possibly consultation scheduling or funnel creation– and develop from there. Attempting to discover whatever simultaneously is a recipe for burnout.
Also, the user interface isn’t extremely intuitive. Some setups remain in your Agency view, others in your Sub-Accounts. Expect to feel a little lost at first. Entirely regular.
Once it clicks? You’ll feel like an illusionist.
Verdict
Here’s the offer: GoHighLevel isn’t for everybody.
If you want something dead-simple, like Mailchimp or Calendly, this possibly isn’t the system for you. There’s too much power under the hood for it to be “easy” out of the box.
However if you’re developing a severe service and you desire one tool to run the entire thing– marketing, CRM, sales, automations, support– then of course, GoHighLevel is 100% worth an appearance.
I don’t regret switching. Not even a little. And as soon as you get the hang of it? You’ll probably ask yourself how you ever lived without it.
So proceed, take the jump. Simply give on your own time to discover the ropes.
You’ll thank on your own later on.