So, you’ve heard about GoHighLevel and currently you’re asking yourself if it’s the right move for your company. Possibly somebody hyped it up. Maybe you saw the buzz online concerning it being an “all-in-one” marketing remedy. In either case, you’re below, trying to find a real-deal malfunction. No fluff, no sugarcoating. Hospitality GoHighLevel Snapshot..
Well, you remain in the right area.
Since after making use of GoHighLevel for a few years, I have actually seen it all– the highs, the frustrations, and the surprise treasures. Let me stroll you with what it’s really like to utilize this beast of a platform, so you can decide if it’s a clever suitable for you.
GoHighLevel: A Powerhouse
Let’s not hem and haw it– GoHighLevel is insanely effective. It’s like giving your service a Swiss Army knife. You get CRM devices, marketing automation, funnels, visit organizing, email and SMS campaigns, social media DMs, membership locations, web sites, pipelines … the list goes on.
However below’s the important things no one tells you in advance: it takes some time to find out. You won’t just sign up and immediately seem like a marketing wizard. There’s a contour. Yet if you want to climb it? The payoff is big.
What You’ll Love
You Can Ultimately Ditch All the Other Tools
Ever before seem like your organization is duct-taped together with 10 different apps? One for emails, one more for funnels, another thing for SMS, and don’t neglect your reservation software. Oh, and your CRM.
Yeah … stressful.
GoHighLevel modifications that. It changes pretty much whatever– other than your settlement entrance. (We’ll talk much more concerning that later.) You won’t need to manage tabs or hope Zapier doesn’t problem out. Every little thing remains in one place. And that alone? Well worth the price of admission.
Seriously, I utilized to throw away hours babysitting integrations. Currently, I do not even think of it.
It Keeps Improving. Like, Daily
Most systems roll out updates a few times a year. Maybe as soon as a quarter if you’re fortunate.
GoHighLevel? They get on lightning speed.
I’ve seen brand-new features drop in the very same week– even on the same day– numerous times. Someday it’s a brand-new integration with Square, the next it’s updated video uploads, after that all of a sudden there’s a brand-new social coverage device. It’s wild.
The development team is frequently paying attention to customers (yes, you) and actually executing requests. You desire something added? There’s a good chance it’ll turn up on the roadmap and actually obtain built. That sort of responsiveness is unusual.
Communicate With Your Audience Every Means Feasible
This component? Massive.
You’re not just stuck with e-mail and SMS anymore. GoHighLevel allows you talk with your individuals across systems– phone calls, voicemail decreases, Facebook DMs, Instagram, TikTok, WhatsApp, web site conversation … the whole shebang.
And the most effective part? All those messages funnel right into one basic discussion tab. One inbox. No more hunting down a stray Instagram message or forgetting to respond to a message. It’s all there. Clean. Simple. Convenient.
SaaS Mode, The Big Leagues
This one’s a game-changer if you’ve obtained entrepreneurial blood in your blood vessels.
SaaS mode allows you rebrand the platform as your own software program and resell it. Seriously. You establish your very own pricing, slap your very own logo on it, and boom– you have actually got an entire new profits stream.
It’s not quite “set it and forget it”, yet it’s absolutely near-passive earnings. And unlike offering solutions, where you’re restricted by time and ability, offering a white-labeled platform scales. Rapid.
If you’re already offering customers or you have actually got an audience, this can open a totally brand-new earnings layer for you.
Automation That Frees Up Your Life
Ever before obtain stuck doing the exact same boring tasks over and over? Client onboarding, follow-ups, rescheduling … it consumes your day before you even reach the fun things.
GoHighLevel’s automation workflows address that.
You can build multi-step, multi-channel workflows that activate based upon actions– send a follow-up SMS after somebody publications, nurture leads with e-mail series, auto-tag calls in your CRM, routine visits, you name it.
It’s effective– nearly intimidatingly so at first. Once you establish it up? Life-altering. You’ll question exactly how you ever took care of without it.
It’s Not Just for Agencies; Hospitality GoHighLevel Snapshot
Back in the early days, GoHighLevel was plainly developed with digital marketing companies in mind. And yeah, it’s still killer for agencies. But now? It’s way extra easily accessible.
If you run a local service– claim a dental professional, a physical fitness workshop, a realty agency– this system can be your buddy. You don’t require a marketing level to make it work for you.
Even better, GoHighLevel uses “snapshots”– essentially prebuilt templates with funnels, automations, e-mails, and a lot more customized for details industries. Load one up and you’re halfway done currently.
And at $97/month for the starter plan? It’s a heck of a deal compared to piecing every little thing together with other tools that nickel and dollar you into a $500 technology stack.
Currently for the Not-So-Great Components
Alright, let’s be genuine for a sec. GoHighLevel isn’t flawless. It’s loaded with power, but there are a couple of peculiarities you must recognize before diving in.
Some Features Expense Bonus
GoHighLevel charges extra for certain things– generally email, phone, SMS, and AI solutions. Not a ton of cash, however it’s something to variable into your budget.
What pests me is that the pricing page doesn’t actually mean this out plainly. You have to dig via the help facility to figure it out. Directly? I believe they must be a lot more upfront concerning that.
Still, using Twilio or Mailgun with GoHighLevel is usually more affordable than going all-in on standalone platforms. So in the grand system, you’re still probably conserving cash.
The Consumer Support? It’s a Variety
Here’s where things obtain a little rocky.
On one hand, GoHighLevel uses Zoom assistance calls– which is remarkable and truthfully above and beyond what most platforms give you.
But on the other hand? Their real-time chat and SMS support can be frustratingly sluggish or purposeless. I’ve needed to go after assistance representatives for follow-ups greater than as soon as. And I’ve obtained sms message with flat-out wrong information (like telling me my free trial was finishing … when it wasn’t).
So yeah– for important stuff, publication a Zoom. Don’t rely on conversation Hospitality GoHighLevel Snapshot.
The Training Materials? Pretty Outdated
This is among my biggest gripes.
Since GoHighLevel updates frequently, their help docs and video tutorials often obtain left in the dust. You’ll be attempting to adhere to a tutorial, just to recognize the screenshots and instructions are from, like, 2021.
If you’re new and relying upon those sources, it can be irritating. That stated, the community is energetic, and there are lots of updated walkthroughs floating about on YouTube and Facebook groups. You’ll figure it out– simply prepare to Google a few things.
Stripe or Bust
Below’s a strange restriction: to utilize SaaS mode and some of the rebilling features, you need to make use of Stripe.
Currently, Stripe is excellent if you’re in the united state or other sustained countries. Yet if you’re not? This could be a problem. There are other payment integrations like PayPal and currently Square, but they do not cover every little thing (yet).
With any luck, that’ll transform quickly. Square integration is still new, and there’s broach expanding its functionality. Fingers went across.
It Can Be Frustrating, Particularly for Newbies
Let me claim this loud and clear: GoHighLevel is not “plug and play”.
If you’re all new to sales funnels, automations, or CRMs, the learning curve is genuine. You’re not mosting likely to master every little thing in a day.
Honestly, don’t even try. Begin with the fundamentals– possibly consultation organizing or funnel production– and build from there. Attempting to learn every little thing simultaneously is a dish for exhaustion.
Likewise, the user interface isn’t incredibly intuitive. Some settings are in your Agency view, others in your Sub-Accounts. Expect to really feel a little lost at first. Completely typical.
But once it clicks? You’ll feel like an illusionist.
Conclusion
Here’s the offer: GoHighLevel isn’t for everyone.
If you want something dead-simple, like Mailchimp or Calendly, this possibly isn’t the platform for you. There’s way too much power under the hood for it to be “simple” out of the box.
But if you’re building a serious organization and you want one tool to run the whole thing– marketing, CRM, sales, automations, support– after that of course, GoHighLevel is 100% worth an appearance.
I don’t regret switching. Not even a little. And when you master it? You’ll probably question just how you ever lived without it.
So go on, take the leap. Just offer on your own time to discover the ropes.
You’ll thank on your own later.